Long-form analysis on where wedding technology is going, who is building it, and what couples and vendors need to know before they get there.
The Washington Post says the American wedding industry is a bubble. They're not wrong about the economics — but they're writing the wrong story. Pressure is the forcing function that finally makes this market ready for the software it should have had ten years ago.
A footnoted market analysis of Pearl Planner, Pearl Media Network, and Breaking Bridal — with the public filings, transaction data, and market comps behind the pivot.
Fake photos of the Swift–Kelce ceremony spread to millions within hours. The real story is a trust problem every couple marrying in 2026 now inherits.