Editorial · Category

Product Intelligence

2 posts in this category.

From couple discovery to vendor enquiry, consultation and booking: four stages that need separate measurement.

Product Intelligence · 3 min · October 6, 2026

Pearl Connect Moves the Wedding Marketplace Into the Vendor Inbox

David’s Bridal’s new vendor platform links discovery with daily work. The useful test is whether it produces suitable bookings—not simply another inbox to manage.

Pearl Connect David’s Bridal Wedding CRM Vendor marketing

Isometric gold wedding ring sitting on a dark navy circuit board with a glowing conversational chat bubble rising above it, symbolizing IAM the conversational close engine

Product Intelligence · 8 min · July 14, 2026

Inside IAM — The Conversational Close Engine Rewriting Wedding Lead Economics

Directories capture enquiries. IAM closes them. A look inside the AI bot pillar that turns every vendor page into a 24/7 booking desk.

IAM Conversational Commerce Lead Routing Wedding SaaS AI Bot